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Case Study
Direct Market Access

Large-Scale Digital Transformation for a Direct Market Access Company

A two-year enterprise architecture and CTO-led transformation that modernized legacy platforms and scaled teams to 180 engineers across Southeast Asia.

Client Context

A global direct market access company operating across Southeast Asia needed to modernise its legacy digital platforms. The existing front-end was outdated, tightly coupled with back-end systems, and unable to scale to support growth or new business models. Leadership engaged PolyKloud to architect and lead a comprehensive digital transformation.

The Challenge

Legacy Front-End

The monolithic UI was inflexible, costly to maintain, and slow to deliver new features.

Scalability Issues

Existing systems could not handle modern traffic demands or enable seamless regional expansion.

Integration Gaps

No unified framework for APIs, resulting in fragmented customer and business workflows.

Team Alignment

Multiple siloed teams with inconsistent delivery practices across business units.

Our Approach

PolyKloud initially engaged at the enterprise architecture level and later transitioned into full CTO leadership, guiding the client through a two-year transformation journey:

Modern Commerce Platform

Designed and executed the migration from a legacy front-end to Magento, supported by a suite of cloud-native microservices.

Cloud-First Architecture

Delivered APIs on Azure, leveraging best practices including Azure Vault, App Config, Log Analytics, Service Bus, and Kubernetes.

Infrastructure as Code

Standardised deployments using Terraform for consistent, automated builds.

Integration Framework

Introduced a modern API-led integration layer to replace brittle point-to-point connections.

Leadership & Scale

As CTO, managed a team of 180 engineers and delivery specialists across SEA, embedding agile practices, DevOps pipelines, and product governance.

The Outcome

Faster Go-to-Market
Reduced release cycles from months to weeks, improving responsiveness to market demands.
Scalability & Stability
Cloud-native services and Kubernetes orchestration improved platform resilience and performance across regions.
Cost Efficiency
Automated infrastructure and standardised processes reduced operational overhead.
Cultural Shift
Teams moved from siloed delivery to an agile, product-centric model with stronger accountability.
Business Impact
Enabled the company to pursue new digital revenue channels, expand across SEA, and strengthen customer engagement.

Key Takeaway

Digital transformation at scale isn't just about migrating systems—it's about modernising architecture, aligning teams, and embedding governance. With the right leadership, legacy-heavy organisations can evolve into cloud-first, scalable businesses that unlock growth and agility.

Need enterprise architecture leadership?

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